Mall Intercept Surveys

Services include:
.Consulting based on your objectives
.Development of the screener
.Development of the questionnaire (up to 15 questions)
.Recruiting, screening and incenting of the respondents
.Interview respondents- responses to questionnaire
.Tabbing of the results
.Statistics
.Summary of results

Pricing (US based locations): $35/completed interview
Minimum 100 interviews.

We recommend testing in multiple markets, geographically representative of your target audience to maximize projectability. However, often a quick "disaster" consumer check is needed and we can test for that locally in one market.

Consumer or Mall intercept surveys can incorporate limited product testing, as in the case of taste tests of a new food product.

They can also focus on a comparative analysis of several competing products known to the consumer, or provide good estimates of brand recall and recognition.

Surveys can also sample the opinions of consumers immediately after sampling a product (airline consumer surveys where passengers in certain seats are asked to complete a questionnaire on customer service is one example). Usually however, consumer intercept research usually takes the form of a one to one interview, rather than a self administered questionnaire.

The consumer intercept methodology allows controlled
presentation of visual materials, experimental manipulation of study materials, and the random assignment of participants to experimental conditions.

Advantage: The strategic advantages of consumer intercept surveys are the speed in which they can be conducted, their low cost, and the ability to poll a large number of consumers.

Disadvantage: With "convenience sampling" (especially in the case of small samples), results may not be as representative as samples developed through random or stratified sampling.